Digital Marketing: 01. What is Digital Marketing?

Unless you’re completely “off the grid,” you’re interacting with digital marketing all day, every day. From your smartphone, nudging you with text alerts, to your laptop and its email greetings, to the tablet’s app notifications, there is continual outreach from the business world to you, as the consumer. You can sign up, save, engage, and “like,” all with an easy “click” or “tap.” So how are YOU reaching out to YOUR customer? What prompts, nudges, and invites should you have out there? And where? “Follow” us through this series, and we’ll help you figure that out! We’ll start with a general scroll-through and then go through each component…click, click, click!